Emmestyle

World's First Full-Figure Supermodel Partners with Largest Plus-Size E-Tailer

NEW YORK, July 21 /PRNewswire/ -- OneStopPlus.com, the premiere online destination for curvy women who demand high style in plus-size fashion, announces influential plus-size model Emme as the brand's new ambassador. As an advocate for OneStopPlus.com, Emme will serve as an all encompassing consumer and media liaison, through the establishment of a social networking presence on Twitter and Facebook, as well as through the OneStopPlus.com website, offering blog videos, Q&A's and more.

"Emme is an icon and role model for women of all ages and we are thrilled for her to be joining the OneStopPlus.com team. She has revolutionized how plus sizes are represented within the fashion industry, personifying the beauty of and serving as a powerful voice for curvy women in America. She will undoubtedly bring a great deal to our brand," says Stephanie Sobel, President of OneStopPlus.com Group.

As one of the first and most visible curvy models within the fashion industry, People Magazine has twice recognized Emme as one of the "50 Most Beautiful People," and was honored by Glamour Magazine as "Woman of the Year." In addition to her modeling career, Emme is a seasoned author, television personality, lecturer, host of FOX's hit reality series "More to Love," and a clothing designer. Emme is also a known advocate for a healthy body image and self-esteem, much like OneStopPlus.com.

"My partnership with OneStopPlus.com is a fabulous opportunity to reach, not just women with curves, but all women around the world – regardless of size, shape or body type. I hope the rest of the fashion industry takes note of what OneStopPlus.com is doing," notes Emme.

For more information, please visit: www.onestopplus.com.

About OneStopPlus.com®

OneStopPlus.com® is the world's first and only web-mall for plus-size women and big & tall men. The OneStopPlus.com® philosophy for plus-size women is reflected in every aspect of its website. The look and feel is upscale and the collections are not considered simply as clothing, but fashion. Plus-size women now have the same fashion choices as their size 8 counterparts, with access to everything from the classics to what's right on the mark in terms of the latest trends. Featured on this website include leading designs in American and European plus size fashion from Woman Within®, Roaman's®, Jessica London®, AVENUE®, Taillissime and Ellos. OneStopPlus.com® is a Redcats USA brand.

About Redcats USA

Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous well-known brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, BrylaneHome® and BrylaneHome® Kitchen sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company. For more information: Redcats.com.

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RELATED LINKS http://www.onestopplus.com

Elizabeth Banks: beautiful gray gown, up swept bun with diamond headband, so tasteful.

Go Tina Go! Writer/actor/funny lady Tina Fey, Michael Kors leopard sequin one shoulder number. Made me smile.

Gorgeous Charlize Theron, rose petal gown with train...pleated rose design on front.

Ever radiant and multi-talented Queen Latifa in her one shoulder diagonal bejeweled gown.

Sarah Jessica Parker: embellished Chanel couture gown, she shines like gem, (from the inside)

Jennifer Lopez silk organza Giorgio Armani Prive, brushed pink gown. Poured into this baby, looking great!

Director/fashion icon Tom Ford: sharp, stiff and awkward.

Blind Side's Sandra Bullock...winner of the best actress in her poured silver Marchesa! Talented, humble, funny and REAL!

We had an amazing time today on Rachel Ray... Jessica, Tracey and Denise all wrote into the show to see how they could get some help looking cute, fun, and ALIVE... With clothing options being slim, clothing lines that have plus size clothes having little or no marketing budget shouting from the roof tops that they even exist, what is a woman who wants to paint the town red to do? There is a a big discussion going on ....... (please join as a member to read the rest of this post)

Join us at www.RachelRay.com, message boards, size 20+ fashions...we're all there sharing and having fun!

FTC Cracks Down On Greenwashing Claims Volume 635 ASI Central August 13, 2009

The Federal Trade Commission (FTC) has charged four non-industry apparel manufacturers with deceptively marketing their products as eco-friendly when the companies' production processes were, in fact, harmful to the environment. "With the tremendous expansion of green claims in today's marketplace, it is particularly important for the FTC to address deceptive environmental claims," said David Vladeck, director of the FTC's Bureau of Consumer Protection.

The accused companies, which use the business names of Jonäno, Mad Mod, Pure Bamboo and Bamboosa, have claimed some of their clothing products are made from bamboo fiber. Instead, the FTC says those clothes are actually made of rayon, a man-made fiber created from the cellulose found in plants and trees and processed with a harsh chemical. With its latest action, the FTC is pledging to more tightly scrutinize greenwashing, a term used to describe unsubstantiated environmental claims about products. "When companies sell products woven from man-made fibers, such as rayon," Vladeck says, "it is important that they accurately label and advertise those products."

While Jonäno, Mad Mod and Pure Bamboo have agreed to settlements, the FTC is continuing litigation against Bamboosa, also known as The M Group. None of the accused companies have acknowledged wrongdoing, but the settling manufacturers have agreed to end their eco-friendly claims.

To support fair advertising among manufacturers, the FTC has produced a new publication designed to help businesses properly sell clothing and textile products that are made from bamboo. For more information and for FTC compliance rules, go to: www.ftc.gov.

Chic, hip and in the know designer and visionary Anna Scholz is having a very nice sale... Check her out: www.annascholz.com

If you're not in the buying mood, check her out anyway to see what is happening in fashion right now, admire models you can relate to, and be inspired with the hair and makeup trends you may want to try on your own.

Anna is a fearless designer who creates fashion for a woman's body!

Anna Scholz, Unit 0.2, The Chandelier Building, 8 Scrubs Lane, London, UK, NW10 6RB +44 (0)20 8964 3040 +44 (0)20 8964 5020

info@annascholz.com